4 edition of Services marketing found in the catalog.
Christopher H. Lovelock
Previous ed.: 2001.
|Statement||Christopher Lovelock, Jochen Wirtz.|
|The Physical Object|
|Number of Pages||652|
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Services Marketing (6th Edition) [Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler] on healthtechdays.com *FREE* shipping on qualifying offers. Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future.
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Services Services marketing book, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap.
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